Increase your monthly sales by 36% from 2020 to 2021
La Boutique Beluga is a Quebec-based company that sells children’s clothing and accessories from over 100 brands, including a wide variety of apparel and accessories from local brands.
As a family business, Boutique Beluga’s fundamental values are care, respect and integrity, and they make it a point to apply these values in all areas of the company.
Having grown significantly in 2020, Boutique Beluga gave Pure Commerce the following mandate: To amplify its traffic and revenues.
Being in the children’s clothing industry, we knew we were dealing with a company that targets a relatively limited customer base. But, as babies and children grow, their needs and that of their parents continue to evolve, which added an additional layer of complexity to our chosen strategy.
Our initial assessment
Our objectives
Our strategy
Execution
Create 5 basic email marketing flows to highlight the quality of Boutique Beluga’s selection of products
✅ Welcome Series
✅ Cart Abandonment
✅ Browse Abandonment
✅ Pure Upsell
✅ Customer Winback
Implement a progressive warm-up sequence to ensure we set off with a solid customer base and strategy.
Email 1: Top 10% of customers
Email 2: Top 20% of customers
Email 3: Top 40% of customers
Email 4: Top 80% of customers
This allowed us to generate open rates higher than 30% for our subsequent emails
Plan and create weekly newsletters focusing on
✅ New products
✅ The change in seasons
✅ Special offers and sales
✅ Tips and tricks
✅ Featured products
Results
39% increase in customer value
Each customer generated more and more revenue for our client as their child(ren) grew older.
Over $3750 in sales per newsletter
By appealing to customers’ emotions and needs, we created a sense of urgency. This convinced existing customers to make more purchases.
6 orders per recurring customer
As soon as we managed to sell to the same customer more than once, they kept on coming back! The magic of the upsell.