Newsletter open rate increase for My Bouddha
Increase your open rate by 295% with email segmentation
My Bouddha Boutique is a company that sells a variety of spiritual products, decor, and accessories. A company that bridges the gap between the physical and the intellectual, My Bouddha offers a wide range of products that are both functional and decorative.
My Bouddha is a client that is more mature and has a large subscriber base, so they were looking to capitalize on their assets and continue to grow.
This industry is very cyclical, not seasonal, as customers in this industry often go through phases. They purchase according to their mood, beliefs, spiritual needs, or spiritual events.
Our initial assessment
Our objectives
Our strategy
Execution
Segment subscribers according to engagement rates to further maximize their engagement
✅ Engaged - Open-click emails/Active FR - Last 30 days
✅ Engaged - Open-click emails/Active FR - Last 120 days
✅ Engaged - Open-click emails/Active FR - All time
The addition of 2 new segments to find a balance between volume, results, and campaign tests
✅ Engaged - Open-click emails/Active FR - Last 60 days
✅ Engaged - Open-click emails/Active FR - Last 90 days
Keep subscribers interested with engaging content
✅ Inspirational emails, sent to a broader audience, to engage as many subscribers as possible
✅ Promotional emails, sent to a smaller audience, to monetize engaged subscribers
✅ Bigger promotions and sales sent to a very large audience
Results
Multiplied the open rate by 3
Emails were delivered to most subscribers' primary inboxes.
Doubled the “Placed Order Rate"
Targeting the most engaged subscribers ensured that only those ready to buy would receive emails, so as to not disturb other subscribers.
Stable revenues of $2,400 per email
Targeting fewer people does not mean fewer sales. It's all about targeting the right people!